USS Constitution vs HMS Guerriere (War of 1812) Research Paper

USS Constitution vs HMS Guerriere (War of 1812) - Research Paper Example Secondly, an overview of both ships shall then be presented. Lastly, this paper will establish a critical analysis of the battle in the larger context of the war. Concluding remarks shall end this discussion. This paper is being carried out in order to establish a more thorough and critical understanding of the clash between the two aforementioned ships, including their place in the momentous War of 1812. Body War of 1812 The War of 1812 is considered a war between the US and Britain. The US declared war against Britain for many reasons, mostly related to the trade restrictions which Britain imposed on the US as an offshoot of its war with France1. The US was also declaring its protest against Britain for the latter’s practice in the impressment (seizing sailors into public service) of American sailors into its own navy. Britain was also supporting American Indians on their actions against American expansion2. The US was also outraged over the insults on its national identity following its humiliation on the high seas, and lastly, the war was also said to be brought on by the American desire to conquer Canada3. Initially, Britain employed defensive tactics on Upper and Lower Canada in an attempt to push back invading American troops. However, American troops soon successfully annexed Lake Erie in 1813, going on to control parts of Western Ontario, thereby ending any hope of an Indian confederacy and an Independent Indian country under British protection4. General Andrew Jackson was also able to overwhelm military troops of the Creek nation in 1814. When Napoleon was defeated in 1814, however, Britain employed more aggressive tactics, and deployed more invasion troops5. Soon after, British victories were seen, resulting in the capture and destruction of Washington, D.C. American troops were nevertheless able to push back British troops out of New York, Baltimore, and New Orleans. The war was fought at sea through British and American warships and through privateers who then proceeded to attack the merchant ships for either side6. Britain also implemented a blockade of the Atlantic coast of the US, thereby launching raids during the late stages of the war. American victories at sea were mostly single ship battles and battles against Britain provincial ships on the Great Lakes7. The land and the sea battles were seen on the frontier, covering the Great Lakes and Saint Lawrence River. In the South and Gulf coasts, major skirmishes between the battling parties were seen, and the US troops successfully pushed out the British forces at New Orleans8. Invasions of each other’s territories were rampant throughout the war however, most of these invasions were temporary as neither side was able to establish more permanent annexations. By the end of the war, both sides were able to conquer each other’s territories9. In the end, the Treaty of Ghent restored the territories of either party. USS Constitution The USS Constitution was a battle ship of the US Navy. It was wooden-hulled and was a three-masted heavy frigate dubbed by President George Washington after the US Constitution10. It was also the world’s oldest commissioned naval ship. In 1797, the USS Constitution began its journey, joining six original frigates constructed under mandate from the Naval Act of 179411. It was built in Boston and her initial functions as a

Compose own question Literature review Example | Topics and Well Written Essays - 1500 words

Compose own question - Literature review Example In general, this study presumes that the potential success of Shangri-la hotel was very much dependent on the company’s ability to meet the needs and wants of prospective clients. Therefore, this study aims to address the following research questions: (1) What are the branding strategies currently being used by Shangri-la hotel?; (2) How does Shangri-la hotel benefit from its branding strategies?; and (3) What is the significance of brand positioning and branding within the modern international tourism industry? Chapter II – Literature Review 2.1 Current Branding Strategies of Shangri-la Hotel First of all, it is essential to take note that the target customers of Shangri-la are the influential people who are able to pay first-rate price for its food and lodging services. Meaning, this particular hotel company has positioned its brand as one that offers luxury hotel products and services (Shangri-La, 2013a). This explains why Shangri-la continuously serve the best quali ty products and maintains its stylish, modern, and motivational architectural and interior design (Shangri-La, 2013c). As a result, Shangri-la created a competitive advantage which allows them to charge its customers with hotel accommodation fee much higher than the fee of other hotels worldwide (Schmitt and Rogers, 2008, p. 79). Generally, multinational companies such as Shangri-la uses a global advertising strategy as part of their global campaigns (Jiang and Wei, 2012). To establish and reinforce Shangri-la’s brand image, the top management of this particular hotel group uses either social networking sites or e-mail when advertising and promoting their special offers on bridal packages among others (Facebook, 2013). In some cases, Shangri-la has posted its special offers on bridal magazines (Shangri-La, 2013d). Customers’ satisfaction is strongly influenced by its brand image. In most cases, customers who are satisfied with what they receive from the hotel may end u p developing a stronger brand recognition and eventually remain loyal to the brand (Clottey, Collier and Stodnick, 2008). To bring high quality service, Shangri-la offers important training and development programme for the benefit of its employees (Shangri-La, 2013e). Not all people can afford the high price of Shangri-la’s accommodation rate. Associated to the brand of Shangri-la, this particular hotel company created a separate brand and eventually positioned it as a hotel that offers cheaper and more affordable rate for its hotel service (Kerry Hotels, 2013). For example, â€Å"Traders Hotel† was established to serve the lodging needs of the price-sensitive clients worldwide (Traders Hotels, 2013). To serve the Chinese community in Beijing, Shangri-la established the â€Å"Kerry Hotel† sometime in 2011 (Kerry Hotels, 2013). 2.2 Advantages of Shangri-La’s Existing Branding Strategies Advertising is necessary to create brand familiarity or make Shangri- la’s target customers feel special and associated with the brand (Fuchs, 2008). Often times, brand familiarity increases not only the customers’